EA Battlefield 3
EA Dice and Virgin Gaming joined forces to create the largest online console game tournament in history. Players from around the globe will be showing off their Battlefield 3 skills online in hopes of making it to the final, which will be broadcasted live. The best of the best will walk away with their share of the $1.6 million, the largest prize pool ever offered in a console gaming tournament. Available on both Xbox and Play Station 3.
Working with EA Dice’s rich repository of imagery allowed for a visually lavish experience. The campaign touch points feature a micro site, email design and a series of banners.