This multi-partnered campaign sponsored by Head and Shoulders featuring Troy Polamalu put players skills to the test to win a share of $10,000, including an all-expenses paid trip to watch the EA SPORTS™ Madden Challenge Series finals in New York City. The winner and a friend got to hang out with the Virgin Gaming girls and received the full VIP treatment.
The campaign involved a micro site, emails and various mastheads and banners.